The way in which my team and I build businesses always starts with 3 things:

1. Vision

2. Strategy

3. Roadmap

A vision starts with a whiteboard and the key stakeholders.

We workshop the problem, what we are trying to solve, and how our concept can impact a need in the market.

This lays the foundation to create the business plan, brand strategy, marketing plan, cashflow projections on its potential, and finally build a budget.

The execution/roadmap plan is made up of two modes:

1. Mode 1 - Bootstrapping

2. Mode 2 - Utopia

Bootstrapping involves a cheap logo, and testing of the market.

When we first develop a concept, we start marketing in the appropriate marketing channel in line with our plan. That is, testing the market with the concept, creating a waitlist, commencing sales, and if we can monetise it to a pre-determined milestone (and it has legs), only then do we invest into Mode 2 after consensus with the stakeholders and management team.

Building Utopia means there is already money in the bank from Mode 1 to invest in growth. That includes paid marketing, branding (including Mode 2 logo), and a roll out of the original business plan.

We track this budget against the cashflow projections and make adjustments and decisions to hire, promote, invest or spend based on the educated guess of the vision.

Even if there is an established business, the same principle applies to a new product, service, or launch of a marketing campaign.

As a serial entrepreneur, I have multiple businesses, and our team have grown 600% in 6 months using these principles, taking one of our businesses from 6 figures to 7 figures in construction (Mode 2).

I also have a Marketing Agency (specialising in Branding, Digital Marketing - currently undergoing Mode 2), and a Consultancy Business (Currently undergoing Mode 2).

In the next 24 months, we will be working on launching various other businesses and concepts, and will be sharing them as they are launched.

We started consulting Companies and Entrepreneurs by working on this blueprint and have achieved amazing results, of which we will be posting on our upcoming socials.

Many business owners ask me: Where do I start? How do I do this?

The answer is simple. I give away free content daily, and will be writing regular articles on the growth and scale journey.

I also have cost-effective masterclasses that we hold for business owners looking to start. Or scale.

For more established companies looking for growth, we offer project based deliverable services for consultancy.

The question you need to ask is: What are the cost of mistakes, or cost of growth if education and knowledge is not at the forefront of your business? What revenue are you missing out on?

Mentors and coaches are amazing at opening your mind at the possibilities, and working on the person. But what is the next step? That is why I focus on Consultancy, not mentoring. Because I am passionate about businesses solving problems. Typically centred around growth.

Established Companies

Established businesses/companies become so rigid that they miss the opportunity to refine, remove the silos to identify opportunities and adopt a small business view to hustle. We love being able to identify further revenue streams and opportunities within companies that did not exist before.

Start Ups/Founders/Business Owners

Coming from a heavily Corporate background, I found there was a hole in education for start ups/small businesses of a key component of how scaled businesses are run and maintained, (which is development of corporate budgets) and an adequate business plan to start your journey, or pivot your journey into further growth. Business owners start like a hamster spinning on a wheel, at a million miles an hour going nowhere. And I am passionate about helping business owners achieve it. Why?

According to ASIC, "small businesses dominated the annual insolvency statistics, with eight in 10 entering administration having less than $100,000 in assets.

CreditorWatch is now predicting the business failure rate will increase from 4.4 per cent to almost 6 per cent by the end of 2024."

Nothing makes me happier than seeing Entrepreneurs succeed and avoid becoming yet another statistic.

Bottom line—

Find the education you need from different sources to gain knowledge and tools on how to combat business challenges. Because the truth is, being successful in business directly relates to solving challenges as they arise, in a broader perspective. Then create and educate!